Posts

The Science of passion?

Can social science academics write with passion (pre-tenure of course)! After all, didn’t many of us get drawn to this field because we were just innately and insatiably curious about everything and better yet, wanted to be paid to think deeply about it, and share this through our teachings and writings? I love the drama of writing…truly. Just coming up with titles gets me in a tizzy. Isn’t it better to say “I can’t do Barbra” than “Social Learning in Multi-contextual environments?” [See this article of mine, http://www.payalarora.com/Publications/EdPhil-TheoryJ-2008.pdf ]. Does this compromise on what I’m saying or does it enhance the experience of thought? I mean, our social scientific methods can keep us disciplined enough to control our biases but it’s our biases that makes for real passion!

Mind the Gap?

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We are obsessed with difference. No doubt that every technology impacts society. No doubt that every new generation gets accustomed to certain unique ways of communicating through novel mediums. It is therefore natural for people to be concerned with “generation gaps.” The acceleration of technological change is assumed to create an acceleration of difference. Yes. It is assumed however but not determined. Expectations are but one aspect of new technology usage. We forget though that most technologies are used to fulfil something very basic and fundamental – the fostering, strengthening, and enhancing of relationships. The end incentive is not to maximize new technology but to maximize human relationships. Thereby, regardless of the widening spaces between generations, the panic of “mini-generations gaps” needs to be grounded; to remind oneself that people will continue to use a plethora of technologies to stay in touch, to connect, and to share. When I moved to the US from India in 19

Soap Opera of Google and Apple- Are we missing Microsoft as yet?

Strange how we now read news of Google and Apple having a face off with each other with little mention of our good ole timer Microsoft. Google releases their Nexus One cellphone against the popular iPhone model, quite a bold step into the highly marked territories of Apple. In turn, Apple has just acquired Quattro Wireless, a mobile advertising company. The stakes at this turf war seem serious. And much like a good Hollywood script, the cast of characters are set. Apple and Google, who bonded in the past over their mutual enemy, Microsoft, are now finding themselves in line of each other's fire. The question is...why is Microsoft silent in all this? Is it because its had its time of day? Is it because Microsoft without Bill Gates is like a sizzler without the sizzle? Or is Microsoft learning the benefits of spectator sport?

Presenting at the Global Communication Association Conference

The Global Communication Association conference held at Bangalore was fascinating not just in its rituals [the only conference I ve been to that actually has politicians addressing the audience for almost 2 hours] but also its allowance for more "meaningful networking." Yes, this seems like an oxymoron but it did play out, genuinely so due to the critical size of the attendees. Few of us, including Yahya Kamalipour, Head of Dept of Communication and Director of the Centre for Global Studies at Purdue University, Orayb Najjar from Northern Illinois University, and myself got invited to speak at Manipal University on the topic of "Rethinking the Media Manifesto for an Equitable World Order." This was facilitated by the very challenging MD Nalapat, UNESCO Chair at Manipal University. Check it out... http://www.daijiworld.com/news/news_disp.asp?n_id=69015

Simulation: Ad campaigns for "Using Protection"

Get this, after designing this simulation, I found this video on YouTube... http://www.youtube.com/watch?v=VfDyD4avQAE ==================================================== DESIGN AN ADVERTISEMENT CAMPAIGN THEME: USE PROTECTION Instructions: Create a comprehensive campaign that identifies your 1) main goals for your ads. 2) key message 3) channels & placement of communication-aka radio, internet etc. 4) choice(s) of contraceptives. Step 1 : DESIGN and PRESENT an actual advertisement Step 2: Class analyzes your ad Step 3: Share your strategy with the class ------------------------------------------------------------------------------------------------ Group: 1 ( People : Marketing Manager; Press Agent; Advertising Rep; Creative Team) Client: WHO (World Health Organization) Target Audience: Sub Saharan Africa Client concern: Does not want to offend religious sentiment & government Excerpt of Context given to the students: BBC News (17 March 2009): Pop

Classroom Simulations: Taking on Bashir, designing Airports in Shanghai and more

I’m a huge advocate of simulations in classrooms. You get students to take on role plays and enact within real life contexts and rest assured, these students will blow your mind away. We have traveled from Brazil to Sudan to China. From addressing the building of a factory in the Amazon to standing for elections in Sudan, these students have risen to the challenge beautifully. For instance, the Brazil case study I designed demanded that each student group represent different interests: Perenco Oil, Ecowatch, the Brazilian middle class, the government and the Survival international Group. This played out on a popular TV show, where I took on the role of “Veronica”, a famous TV show hostess. What we got was “Candy forest” representing Ecowatch battling her way with an experienced VP of Perenco Oil, with the government trying hard to play neutral. What was fascinating was that the attacks were focused on Perenco, leaving the government relatively unscathed inspite of their supportive sta

Do I need to join the Korean boot camp too?

Apparently I fit the description of an addict; apparently I’m truly at-risk…or so the New York Times article on Korean bootcamps for cyberaddicts informs me. “They spend at least two hours a day online, usually playing games or chatting. Of those, up to a quarter million probably show signs of actual addiction, like an inability to stop themselves from using computers, rising levels of tolerance that drive them to seek ever longer sessions online, and withdrawal symptoms like anger and craving when prevented from logging on.” Sounds really familiar…of me checking my email every five minutes, of me getting all worked up that I don’t have access to the Net the other day, preventing me from watching the latest SNL spoof…my life had almost come to a stop. I guess my membership to this club should be confirmed then? But 2 hours really? Is there a super-membership as I believe I break a higher bar than that. http://www.nytimes.com/2007/11/18/technology/18rehab.html?em&ex=1195621200&