Cookie in a cookie jar

We’re all labeled apparently; income level, sex, age, single, married, children and more. To sum up, we are seen to add up to nothing but a cookie that travels with a click of a mouse. WE are our own worst enemy. Naïve about our journeys online, we have supposedly become a gold mine for the government, advertising companies, and more who want so desperately to get to know us better. We are, literally, worth knowing. Our web choices, our little escapades into online dating and shopping are being tracked and profiled. This seems like our fate. The world is spilling with our data. There are no coincidences anymore. You don’t just happen to see online that there is a sale at Macy in San Francisco or that SRK, the Bollywood king just came out with a new movie. It’s all part of the design of public life online. But before we really get caught up with this Big Brother Orwellian notion, let’s take a moment to think of ourselves in all our complexity. I love Beatles, old Hindi songs, Aamir Khan Ads, burritos, Spanish tiles, Oaxacan chocolate, Irish folk music, and Timbuktu bags. I can be cheap. I love free events in New York. But I like spending my money on good winter coats. I love Paris and I love Almora, a small town in the Himalayas, India. What can you say about me so far? What cookie jar do I belong to?

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