The 3L Mantra to live by!

An enthusiastic student comes into my office - he's one of those die hard Apple fanatics, the lifeblood of this industry. This fruit lover makes a compelling case to transform academia for the students through simple Apple software. He wants to tape the lectures through his camcorder and upload it on the Apple video site for students to watch and learn. He argues (point well taken) that students can refresh their memories on certain concepts covered in class and basically grasp material better. He says that he gets that universities are inherently bureaucratic and for immediate action, students need to take initiative. He promises that students will appreciate getting this material through a range of mediums and applications -podcasts to Facebook, listening as they commute or when cramming in study groups. Yes. So true. Although nothing original here actually. It's already being done in some universities, albeit the sexy brands expanding their reach through new media. TED speak

You trade coffee, tea, spices, rubber...you trade music, art, film; human traffic as commodity and more...what I don't expect is the import of national histories for tourism! Let me explain my bafflement here. In the Ardennes mountain region of Belgium, one with a long and complex history where the battle of the Bulge for instance took place, it has a little town. Within that town, a monument dedicated to the victims of the Ardennes offensive sits right next to a 'Red Indian' paraphernalia shop, one that has been around for apparently several years. Instead of battle of the Bulge souvenirs, you can take home feathered headdresses, cowboy hats and Indian chokers... History rewritten through urban planning and design!

Easter weekend is here . Out hops the stuffed bunnies in all shapes and sizes; they hang from windows, perch happily at mall cafes and frame chocolate isles of supermarkets. Its not a sin to be furry and cute. Its their duty. Their presence is considered appropriate to mark this ritual event. In fact, we expect kitsch to be at places of common ground only to reinforce our social distance from it. The masses allow for the elite to exist. So it is no wonder that one feels unnerved when one sees these creatures in their furry glory infiltrate your exclusive moments at what you consider a classy Belgian restaurant. While a real French speaking hostess serves a four course meal and punctuates your dinner at strategic times to make sure your wine glass is full, you see Easter kitsch seep through EVERYWHERE! As you sit by the window, a wonderful landscape view of the hills of the Ardennes is tainted by a nest of eggs on your table; a humble potted plant is violated by gaudy yellow feathers

I ask my students if they are planning on going to the Keukenhof, the world's largest flower garden spectacle. They justifiably don't understand my pronunciation until a kindly soul who has mastered the deciphering of my butchered Dutch words rephrases the question for the class. "Thats only for old people and tourists," remarks one, followed by unanimous nods from across the room. I inform them that I just bought my tickets. In this masterful, single-handed stroke, I have just underlined in their minds how old I actually am! I take this further. I ask my Dutch colleagues if they are going to the Keukenhof. They ask why would they? They ruthlessly disrupt my definition of this event as an "older Dutch sport" as absolutely lacking evidence and foundation. Not ONE 'older' Dutch colleague has been to it nor plans to go. It's not like people here don't like flowers. On the contrary. This is a flower-loving nation. Its inherently unfair that the h

How sentimental we can get of the good old days where you could ring the bell of your neighbor for a cup of sugar or stop the policeman to ask how his family is doing. Actually, this is the marketed nostalgia many of us have grown up with; a world of yesteryear where what is now seen as impossible was once, possible and for all probably reasons, true and genuine. We yearn for a packaged past that has been sold to us. Today, we crave community and desperately glorify city youth intermingling and dependencies as a new “ urban tribe ” behavior– a reassembling of family affiliations and sentiments into a more channeled and contemporary neo-familial relationship based on raw and selfish need. Social networking sites resemble an online tribal dance. But the underling premise here is that these “old” community patterns have been reinvented on cyberspace. Yet, if you stop and think, perhaps you may struggle like myself to remember the warm sentiments and comfort of the strangers of the past;

Bloggers beware. You thought you were writing for a bunch of info addicts or a grannie with ten cats but alas, you may actually be writing for a far different audience. Be it your instruction manual on how to make a good burrito or your pontifications on the latest video of Lady Gaga and Beyonce, your musings are becoming more and more deeply relevant to your new audience…the computer. You, my dear blogger have given computers a new lease to life! “…the web could be mined to track information about emerging trends and behaviours, covering everything from drug use or racial tension to interest in films or new products. The nature of blogging means that people are quick to comment on events in their daily lives. Mining this sort of information might therefore also reveal information about exactly how ideas are spread and trends are set.” – The Economist, March 11th 2010 http://www.economist.com/science-technology/displaystory.cfm?story_id=15660874 Isn’t it nice to be heard in bits and

A picture speaks a thousand words…yeah I know, what a cliché. Do videos speak more I wonder? So are we experiencing a textual silence or reserve perhaps in this new media age? Hardly. And what happens with all this contemporary chattering? Who is listening? Who cares enough to listen? Apparently not many according to media consumer analysts. People are too busy speaking about themselves, their day, their fleeting thoughts on toilet paper, baby nappies and strawberry yogurt often through the wonderful and humble medium of the picture. As I partake in this tradition by manufacturing my typical day and social life on Facebook as posed moments at happening events, I wonder what’s all the fuss about. After all, we are supposed to be our own best PR agent. If you don’t manufacture yourself, few people will care to do so on your behalf or worse yet, construct you through a montage that is not true to your desired manufactured self. Of course, self PR needs constant work. Me-branding article