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Showing posts from October, 2009

Simulation: Ad campaigns for "Using Protection"

Get this, after designing this simulation, I found this video on YouTube...http://www.youtube.com/watch?v=VfDyD4avQAE====================================================DESIGN AN ADVERTISEMENT CAMPAIGNTHEME: USE PROTECTIONInstructions: Create a comprehensive campaign that identifies your 1) main goals for your ads. 2) key message 3) channels & placement of communication-aka radio, internet etc. 4) choice(s) of contraceptives.Step 1: DESIGN and PRESENT an actual advertisement Step 2: Class analyzes your ad Step 3: Share your strategy with the class ------------------------------------------------------------------------------------------------Group: 1 (People: Marketing Manager; Press Agent; Advertising Rep; Creative Team)Client: WHO (World Health Organization)Target Audience: Sub Saharan AfricaClient concern: Does not want to offend religious sentiment & governmentExcerpt of Context given to the students: BBC News (17 March 2009): Pope Benedict XVI, who is making his first pap…

Classroom Simulations: Taking on Bashir, designing Airports in Shanghai and more

I’m a huge advocate of simulations in classrooms. You get students to take on role plays and enact within real life contexts and rest assured, these students will blow your mind away. We have traveled from Brazil to Sudan to China. From addressing the building of a factory in the Amazon to standing for elections in Sudan, these students have risen to the challenge beautifully. For instance, the Brazil case study I designed demanded that each student group represent different interests: Perenco Oil, Ecowatch, the Brazilian middle class, the government and the Survival international Group. This played out on a popular TV show, where I took on the role of “Veronica”, a famous TV show hostess. What we got was “Candy forest” representing Ecowatch battling her way with an experienced VP of Perenco Oil, with the government trying hard to play neutral. What was fascinating was that the attacks were focused on Perenco, leaving the government relatively unscathed inspite of their supportive st…

Do I need to join the Korean boot camp too?

Apparently I fit the description of an addict; apparently I’m truly at-risk…or so the New York Times article on Korean bootcamps for cyberaddicts informs me. “They spend at least two hours a day online, usually playing games or chatting. Of those, up to a quarter million probably show signs of actual addiction, like an inability to stop themselves from using computers, rising levels of tolerance that drive them to seek ever longer sessions online, and withdrawal symptoms like anger and craving when prevented from logging on.” Sounds really familiar…of me checking my email every five minutes, of me getting all worked up that I don’t have access to the Net the other day, preventing me from watching the latest SNL spoof…my life had almost come to a stop. I guess my membership to this club should be confirmed then? But 2 hours really? Is there a super-membership as I believe I break a higher bar than that. http://www.nytimes.com/2007/11/18/technology/18rehab.html?em&ex=1195621200&…