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Showing posts with the label public relations

Launch of new organization -Catalyst Lab

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I have for the longest time wanted to start an organization that would bring academia and business together, partly because unlike many academics in the humanities and social sciences, I did shift careers and moved from the business world into this so called 'ivory tower.' Having experienced both worlds, I respect their unique strengths and  am also aware of the challenges that weaken them when it comes to public outreach, one of the cornerstones for any organization in a contemporary democratic society. Being 'accountable' to the public today is not just about transparency but a new kind of communication which is more a dialogue between diverse stakeholders rather than a top down dissemination of information to the public. And with new digital platforms providing potentially new public spheres online, we have little excuse to delay such conversations from happening.

Since I'm a big fan of 'manifestos' as it condenses ideals and passions that remind us of …

Manufacturing ourselves: What's wrong with that?

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A picture speaks a thousand words…yeah I know, what a cliché. Do videos speak more I wonder? So are we experiencing a textual silence or reserve perhaps in this new media age? Hardly. And what happens with all this contemporary chattering? Who is listening? Who cares enough to listen? Apparently not many according to media consumer analysts. People are too busy speaking about themselves, their day, their fleeting thoughts on toilet paper, baby nappies and strawberry yogurt often through the wonderful and humble medium of the picture. As I partake in this tradition by manufacturing my typical day and social life on Facebook as posed moments at happening events, I wonder what’s all the fuss about. After all, we are supposed to be our own best PR agent. If you don’t manufacture yourself, few people will care to do so on your behalf or worse yet, construct you through a montage that is not true to your desired manufactured self. Of course, self PR needs constant work. Me-branding articl…