Each year the University of Amsterdam MA program in New Media and Digital Culture invites a keynote speaker to address and motivate students and families at their graduation ceremony. I will be giving a keynote for this year’s graduation ceremony, reflecting on the future of new media research. The graduation ceremony takes place on Wednesday August the 30th, 2017, in Amsterdam. My talk is titled, “ In Search of the Exotic in Digital Culture. ” This comes at a time where tensions run high between groups; identity politics is pervasive. Boundaries are formed online and circulated strategically as truisms, fueling divisive cultural spaces online and offline. I will talk about the notion of the exotic and its colonial underpinnings as an efficient mechanism to frame entire publics. Exoticism was a critical tool to justify what I call the 3 Cs -to Control, to Convert and/or to Conserve and how this continues to play out in today’s digital era.