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Does culture matter? Business practices across the Netherlands and Middle East

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A few months ago I was contacted by the Netherlands Institute of Beirut to see if I would be interested in talking about culture and business in the Middle East. This is part of their upcoming initiative to create bridges between the Middle East and the Netherlands, starting within an academic setting. Part of this commendable drive it seems to me is a response against this growing Islamophobia within Europe which is of course deeply troubling. What better way than to engage the youth across these borders in areas of common interest. I like the idea that instead of going there to be preachy about intercultural harmony and respect, that we choose a topic that the youth are genuinely engaged with and from there see how culture actually matters. So of course it’s of little surprise that the topic that youth in the Middle East seem to be interested in is that of business, social media and globalization. And for good reason. Like other young people across the globe, I believe they are mo…