The 3L Mantra to live by!

Bloggers beware. You thought you were writing for a bunch of info addicts or a grannie with ten cats but alas, you may actually be writing for a far different audience. Be it your instruction manual on how to make a good burrito or your pontifications on the latest video of Lady Gaga and Beyonce, your musings are becoming more and more deeply relevant to your new audience…the computer. You, my dear blogger have given computers a new lease to life! “…the web could be mined to track information about emerging trends and behaviours, covering everything from drug use or racial tension to interest in films or new products. The nature of blogging means that people are quick to comment on events in their daily lives. Mining this sort of information might therefore also reveal information about exactly how ideas are spread and trends are set.” – The Economist, March 11th 2010 http://www.economist.com/science-technology/displaystory.cfm?story_id=15660874 Isn’t it nice to be heard in bits and...

Get this, after designing this simulation, I found this video on YouTube... http://www.youtube.com/watch?v=VfDyD4avQAE ==================================================== DESIGN AN ADVERTISEMENT CAMPAIGN THEME: USE PROTECTION Instructions: Create a comprehensive campaign that identifies your 1) main goals for your ads. 2) key message 3) channels & placement of communication-aka radio, internet etc. 4) choice(s) of contraceptives. Step 1 : DESIGN and PRESENT an actual advertisement Step 2: Class analyzes your ad Step 3: Share your strategy with the class ------------------------------------------------------------------------------------------------ Group: 1 ( People : Marketing Manager; Press Agent; Advertising Rep; Creative Team) Client: WHO (World Health Organization) Target Audience: Sub Saharan Africa Client concern: Does not want to offend religious sentiment & government Excerpt of Context given to the students: BBC News (17 March 2009): Pop...

Do corporations now just want to be loved? Is laughter a way to the consumer's heart? CNN Paul R. La Monica from Media Biz complains that getting laughs comes at a high price..in fact, millions of dollars worth of corporate dollars only to find that after the first few chuckles, the consumer walks off not knowing whether you're selling cellphones or dance shoes...yes? But there is something here- entertaining and marketing ..its not really one or the other but really on how to strike a hit with the right churning of the two...I, for one, have become an active promoter of T-mobile dancing...see the video below... but I haven't switched. I currently stand as a consumer of their new media sales but not their products...not exactly what they were looking for. http://www.youtube.com/watch?v=VQ3d3KigPQM