The 3L Mantra to live by!

DesignUp , a Design-in-Tech conference in Bangalore, brought together an amazing and forward thinking group of designers, UX researchers, data scientists, policy makers, business leaders and entrepreneurs together over the course of 4 days on Nov 12-16. This year, the theme was about plurality in design.  DesignUp is the largest Design & Tech event in Asia (excluding China), labelled by YourStory as the Definitive Design-in-Tech conference and listed by Quartz.com among the World's 20 most Exciting Design Events.  I gave the keynote on the ‘ Next Billion Users and Irrational Design ’ that offered a new template to understanding the user behaviors and preferences of the next billion.  After all, the failures of tech –the graveyard of apps - FB Zero, Secret and such, rests on the premise of negating the role of the cultures from below. Those at the margins of our imagination who have now become the norm – the next billion -  are pushing ahead with n...

Am thrilled to read these positive reviews of my new book " The Next Billion Users: Digital Life beyond the West" with Harvard University Press.   It is particularly wonderful to see one of the reviews emanate from the well read Times Higher Ed.  I am also glad to see the Engineering and Tech magazine take this book up (as well as Tech Crunch a few weeks ago), which signals to me that the tech industry has a growing interest in broadening their worldviews beyond the technical aspects to that which is ethical, cultural and may I even dare to say, philosophical. I really am looking forward to future engagements with engineers, programmers and other stakeholders at the forefront of shaping our digital platforms. Times Higher Education “This powerful book explores actual online lives in China, India and Brazil and asks why many of us in the West are surprised and sometimes offended by the fact that the impoverished are just as committed as we are to the search ...