Simulation: Ad campaigns for "Using Protection"
Get this, after designing this simulation, I found this video on YouTube... http://www.youtube.com/watch?v=VfDyD4avQAE ==================================================== DESIGN AN ADVERTISEMENT CAMPAIGN THEME: USE PROTECTION Instructions: Create a comprehensive campaign that identifies your 1) main goals for your ads. 2) key message 3) channels & placement of communication-aka radio, internet etc. 4) choice(s) of contraceptives. Step 1 : DESIGN and PRESENT an actual advertisement Step 2: Class analyzes your ad Step 3: Share your strategy with the class ------------------------------------------------------------------------------------------------ Group: 1 ( People : Marketing Manager; Press Agent; Advertising Rep; Creative Team) Client: WHO (World Health Organization) Target Audience: Sub Saharan Africa Client concern: Does not want to offend religious sentiment & government Excerpt of Context given to the students: BBC News (17 March 2009): Pop...