It's getting real now! Good to have the word out there about something I care so much about.
Check out the article on my book via this link
|Aimee Ortiz from Boston Globe: January 10, 2019|
|Aimee Ortiz from Boston Globe: January 10, 2019|
Here is an excerpt: “Readers will value Arora’s argumentative advances from chapter to chapter. Arora thoroughly explains and articulates The Leisure Commons and appeals to a vast inter-disciplinary audience of media, rhetorical, visual culture, critical/culture studies, history, and geography scholars. In particular, media and rhetorical scholars will find that Arora’s metaphorical framework offers insight in regards to the digital public sphere, leisure space, virtual activism, online privacy, digital labor, and globalization of virtual networks. Media and communication scholars will appreciate this insight, which illuminates and compels readers to analyze and theorize the rhetorics of the public sphere, digi-tality, and leisure space through a new heuristic vocabulary.”
From field ethnography, we find that urban youth slang and speech styles do not lag behind in villages. Neither do communication styles and channels. Instant messaging is immediately embraced by younger kiosk operators. Fan clubs of matinee idols bring in youth fashion and trends along with film music. Most popular films and film music are released within a month in hub-towns. Cassettes, pulp-film magazines, and even VCDs are snapped up quickly by rural consumers. We found in one case, that women from a village in Tamil Nadu flocked to a rural kiosk where an online celebrity chat was organized with the director of a contemporary soap opera. (Rangaswamy and Toyoma 2006: 5)
Photoshopping of newlyweds, downloading the latest movies, teens flirting on social network sites and virtual gaming may seem like typical behavior in the West; yet in the context of a village in Mali or a slum in Mumbai, it is seen as unusual and perhaps an anomaly in their new media practice. In recent years, some studies (Ganesh, 2010; Mitra, 2005; Author removed, 2010; 2012; 2nd Author removed 2012; Kavoori, Chadha & Arceneaux, 2006) have documented these leisure-oriented behaviors in the global south and argued for the need to emphasize and reposition these user practices within larger and contemporary discourses on new media consumption. Yet, for the most part, studies in the field of Information and Communication Technologies for Development (ICT4D) have duly relegated such enactments as anecdotal. This is partly due to the fact that much of this research is driven by development agendas with a strong historical bias towards the socio-economic focus (Burrell & Anderson, 2009). Data that is not directly addressing project-based outcomes is sidelined. However, as emerging economies globalize and urbanize exponentially, and their users become more critical consumers and creative contributors of digital content or ‘prosumers’ (Bruns, 2008) and arguably free laborers (Scholz, 2012) instead of classic development beneficiaries, a paradigm shift is needed in approaching this new media audience with a more open-ended, explorative and pluralistic perspective.Thereby, this commentary piece serves as a call to rethink new media practices in the global south by looking at the implications and impacts of ICTs as leisure (entertainment/pleasure/ play) artifacts in the context of developing economies and emerging markets. We believe this line of inquiry is timely and enables a strategic bridging of the new media studies and development communication domain. Despite studies yielding insightful commentaries on ICTs in this arena, we believe resource constrained environments generating rich usages that are not overtly utilitarian have remained hitherto unexplored. A critical movement is needed among scholars focusing on emerging economies to re-conceptualize the mobilization and serviceability of ICTs to extend beyond a conservative understanding of developmental value. This will help in focusing on the heterogeneous and life enhancing aspects of technological use encompassing both experiential and purposive elements of ICT adoption: their interplay with systematic/systemic ecological constraints to provide an analytical and descriptive study of the technology spectrum and use in these contexts.
To illustrate our argument, we offer some critical points of contention that need addressing and new avenues for research if we are to rethink, reframe and refresh our thinking on Web 2.0 enactments in the global south.
Apparently I fit the description of an addict; apparently I’m truly at-risk…or so the New York Times article on Korean bootcamps for cyberaddicts informs me. “They spend at least two hours a day online, usually playing games or chatting. Of those, up to a quarter million probably show signs of actual addiction, like an inability to stop themselves from using computers, rising levels of tolerance that drive them to seek ever longer sessions online, and withdrawal symptoms like anger and craving when prevented from logging on.” Sounds really familiar…of me checking my email every five minutes, of me getting all worked up that I don’t have access to the Net the other day, preventing me from watching the latest SNL spoof…my life had almost come to a stop. I guess my membership to this club should be confirmed then? But 2 hours really? Is there a super-membership as I believe I break a higher bar than that.
South Korea, with their savvy Net loving citizens are now in a crunch. They need to wean their population off the Net juice so to speak. Kids are dropping out of school it seems just to stay online…or worse, “dropping dead.” The government saves the day. Rescue camps have sprung up all over the place by the government to remind their people that pottery and drumming are not such bad alternatives. Seriously though, going by this, many of us with Net access are spending such time online, making us more the norm than the deviant entity in society. If kids are dropping out of school, lets focus on how schools are engaging/disengaging them versus shifting all the blame to online compulsions. The same behavior seen by them when they grow up will be perceived as having a great “work ethic.” After all, I don’t see boot camps springing up anytime soon for worker bees online…