The 3L Mantra to live by!

At the Techfestival in Copenhagen , I got to chat with Severin Matusek of the Co-Matter Podcast on why Pornhub continues to be a powerful hook for people in the global south to adopt the internet and get hooked on it, when does culture actually matter in the scaling of tech and more. 

DesignUp , a Design-in-Tech conference in Bangalore, brought together an amazing and forward thinking group of designers, UX researchers, data scientists, policy makers, business leaders and entrepreneurs together over the course of 4 days on Nov 12-16. This year, the theme was about plurality in design.  DesignUp is the largest Design & Tech event in Asia (excluding China), labelled by YourStory as the Definitive Design-in-Tech conference and listed by Quartz.com among the World's 20 most Exciting Design Events.  I gave the keynote on the ‘ Next Billion Users and Irrational Design ’ that offered a new template to understanding the user behaviors and preferences of the next billion.  After all, the failures of tech –the graveyard of apps - FB Zero, Secret and such, rests on the premise of negating the role of the cultures from below. Those at the margins of our imagination who have now become the norm – the next billion -  are pushing ahead with n...