Being WATCHED!
An enthusiastic student comes into my office - he's one of those die hard Apple fanatics, the lifeblood of this industry. This fruit lover makes a compelling case to transform academia for the students through simple Apple software. He wants to tape the lectures through his camcorder and upload it on the Apple video site for students to watch and learn. He argues (point well taken) that students can refresh their memories on certain concepts covered in class and basically grasp material better. He says that he gets that universities are inherently bureaucratic and for immediate action, students need to take initiative. He promises that students will appreciate getting this material through a range of mediums and applications -podcasts to Facebook, listening as they commute or when cramming in study groups. Yes. So true. Although nothing original here actually. It's already being done in some universities, albeit the sexy brands expanding their reach through new media. TED speak...