The 3L Mantra to live by!

Nimmi Rangaswamy from Microsoft Research Labs India and I have been working on creating momentum in shifting the focus of ICTs for International Development (ICT4D) research towards a broader and less utilitarian perspective. Over the years, it has been interesting to see how Nimmi and I through our independent anthropological fieldwork were coming to a similar conclusion on the need to pay attention to "leisure" behavior of Internet users in emerging markets if we are to genuinely understand the multiple dimensions of new media practice in the global South. For instance, her research with Kentaro Toyama on cyberkiosks revealed the following: From field ethnography, we find that urban youth slang and speech styles do not lag behind in villages. Neither do communication styles and channels. Instant messaging is immediately embraced by younger kiosk operators. Fan clubs of matinee idols bring in youth fashion and trends along with film m...

My paper on "The Leisure Divide: Can the poor come out to play?" has just got published by the Information Development Journal Here's the Abstract: As billions of dollars are invested in mitigating the digital divide, stakes are raised to gain validity for these cost-intensive endeavors, focusing more on online activities that have clear socio-economic outcomes. Hence, farmers in rural India are watched closely to see how they access crop prices online, while their Orkuting gets sidelined as anecdotal. This paper argues that this is a fundamental problem as it treats users in emerging markets as somehow inherently different from those in the West. After all, it is now commonly accepted that much of what users do online in developed nations is leisure-oriented. This perspective does not crossover as easily into the Information and Communication Technologies for Development (ICT4D) world, where the utilitarian angle reigns. This paper argues that much insight can be gai...