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Blogging live on Alef Arendsen:
Even trendy renewable energy requires PR. Granted, Al Gore helped to make climate change a topic again. But for the most part it’s been all about what you can do for the world and not for yourself. The New Motion, a company about “electric mobility powered by renewable energy,” turns this around. “If we want to create lasting change, we have to accept the premise that we act on self-interest,” says Alef Arendsen, one of the co-founders. For more, check out the TEDx blog site:
Alef Arendsen: Fixing my problem fixes yours