Policy-making is political theatre. No doubt about it. That which is not behind closed doors is posturing. But rather than condemn posturing, we should try to understand it. After all, it serves a purpose. It makes public the intent to create buy-in as well as detect common resistances. Conferences oriented towards policy-making are hardly about making decisions then and there. It's about feeling the pulse, NOT of the generic public per se, but about key stakeholders in the game. So with this higher education reform conference in Amman that I was part of, ministers, deans, professors, private education consultants, ed publishers and others congregated for a period of 3 days to discuss key problems and solutions for higher ed reform. About 500 delegates including from Lebanon, Syria, Palestine and others in the region took part in this process. It was an impressive turn out of card touting and name dropping. It was true to form, a networking event. All this should not surprise.