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Battling Uncertainty: Old and New Experts in the Market for Visual Arts

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Sotheby's Art Institute and University of Cambridge Judge Business School organized a very stimulating workshop with a lecture series on the new risks in the art market from multiple perspectives including economists, business folk, art dealers, auctioneers, and media experts: Exploring Risk and Uncertainty: Metaphors from the Art Market Questions about the role of information in valuation, the new sources of knowledge and the management of these sources for assessment, the place of originality of the art in contemporary valuation and more were tackled and discussed. Filip Vermeylen and I presented on specifically intermediaries, from the past to the digital present and the implications new media has in this age old gate-keeping space when it comes to making decisions and evaluations on art value. Battling Uncertainty: Old and New Experts in the Market for Visual Arts Our paper explores the position and purpose of experts in the art world over time. It has been long under

Past as a friendly ghost: The art world all over again…

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It’s been almost a decade since I left the art world to pursue academia. From convincing CEOs and their interior designer sidekicks to buy a Toy painting from the Warhol series for the children’s room to now convincing students to learn how to communicate when selling themselves and their ideas, things have changed somewhat. But it’s hard to forget the adrenaline of clinching a deal, of convincing your client that a Chagall lithograph was meant for them as you dimmed the lights in the viewing room, got them to nurse some wine and relax on the leather couch in the privacy of the gallery room. In my naïve days, I thought information deeply mattered. I thought a buyer would be interested and would demand knowledge on the background of the artist, their historical significance, the artistic significance of the piece to the provenance of the artwork. Yet over time, you get to realize that decision-making is a more irrational process and rationality comes often after the deal is do