The T-Mobile Dance

Do corporations now just want to be loved?
Is laughter a way to the consumer's heart?

CNN Paul R. La Monica from Media Biz complains that getting laughs comes at a high price..in fact, millions of dollars worth of corporate dollars only to find that after the first few chuckles, the consumer walks off not knowing whether you're selling cellphones or dance shoes...yes?

But there is something here- entertaining and marketing ..its not really one or the other but really on how to strike a hit with the right churning of the two...I, for one, have become an active promoter of T-mobile dancing...see the video below... but I haven't switched.

I currently stand as a consumer of their new media sales but not their products...not exactly what they were looking for.
http://www.youtube.com/watch?v=VQ3d3KigPQM

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