New Publication out on Digital Leisure and Slums of Urban India

Nimmi Rangaswamy from Xerox Research Labs in India and I have been working for some years now on this theme and topic of digital leisure in the global South. We have been arguing for a shift in perspective on internet behavior of emerging market consumers, particularly those who are marginalized socio-economically. Instead of looking at their behavior through a mainly utilitarian lens, we argue that even (or arguably especially) the poor engage with new technologies for more social, playful and entertainment ends. 

Here is our paper published by the International Journal of Cultural Studies that substantiates this argument with fieldwork data in urban slums of India, validating our call for a new approach in examining digital practices among these 'newbie' consumers of the global south. 

The abstract for this paper is as follows: 

The wild and the everyday point at once to twinned aspects of life and, in this article, to a technological imaginary drawing upon the use of the mobile internet in urban slums of India. The article responds to the rather untethered way, from the point of view of state regulation, in which the telecom market in India has devolved to include poor populations, stoking a repertoire of unconventional daily use of the internet by youth living in slums. This article serves to locate the ‘wild and everyday’ as a specific sociocultural space in relation to use of mobile Facebook among young populations invisible to mainstream research on internet and culture. While development, as conventionally understood, is not focused on purposive outcomes of digital leisure practice (romance, play, entertainment), we argue that online engagements such as these are powerful precursors to ecologies of learning, reconstituting our understandings of global and mobile internet practice.