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My Next Billion Users book wins the 2019 PROSE Award: Business Category
Got fantastic news that my ' Next Billion Users ' book by Harvard Press has won the PROSE Award under the Business, Management, Finance category . The Association of American Publishers (AAP) unveiled their Subject Category Winners for the 2020 PROSE Awards honoring the best scholarly works published in 2019. These winners were selected by a panel of 19 judges from the 157 finalists previously identified from the more than 630 entries in this year’s PROSE Awards competition. What is particularly exciting is to see how digital anthropology on a population that has long been ignored by the market and the state is finally of interest to a broader audience and more importantly, the business and tech sector who is now taking notice of this next billion demographic as legitimate consumers. While there is concern of hyper commodification of the next billion market, my book actually challenges that blanket and passive approach. Instead, it reframes this engagement and build
My TEDx video out on 'Who is in charge of the future of the Internet?'
Brief Description of the talk What do we really know about half of the world’s population who live on 2 dollars a day? How does their digital usage shape the future of the internet? If we have been paying attention in the last five years, we will see that much of what the poor are doing online are far from our traditional understandings fed to us over the decades. Instead of the much celebrated media stories of farmers checking crop prices, rural women searching for health information and the deprived youth learning math through mobile apps, Arora will take you on a different journey, one infused with sex, romance, socializing, and gaming. She pushes us to move past our preconceptions of the poor if we are to understand what the digital future will look like.
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