The 3L Mantra to live by!

DesignUp , a Design-in-Tech conference in Bangalore, brought together an amazing and forward thinking group of designers, UX researchers, data scientists, policy makers, business leaders and entrepreneurs together over the course of 4 days on Nov 12-16. This year, the theme was about plurality in design.  DesignUp is the largest Design & Tech event in Asia (excluding China), labelled by YourStory as the Definitive Design-in-Tech conference and listed by Quartz.com among the World's 20 most Exciting Design Events.  I gave the keynote on the ‘ Next Billion Users and Irrational Design ’ that offered a new template to understanding the user behaviors and preferences of the next billion.  After all, the failures of tech –the graveyard of apps - FB Zero, Secret and such, rests on the premise of negating the role of the cultures from below. Those at the margins of our imagination who have now become the norm – the next billion -  are pushing ahead with n...

Brilliant experience in the last two days at Deutsche Welle (DW)  at the FOME Symposium organized in Bonn on  Rethinking media development - New actors, new technologies and new strategies . I gave my keynote on how the rise of the Next Billion users  , low-income users in the global south coming online for the first time, is transforming the media sphere and how we need to center them in our imagination as we proceed to tackle the challenges on how to build a sustainable information ecosystem. Couple of take aways here for the field of journalism and media development when going global with these strategies: 1.  Let us not discount SMS and WhatsApp as the prime and often the sole media distribution outlet. WhatsApp and Facebook is the internet to the NBU market. We need to keep that in mind while we write content for the NBU market and how they will experience it on these devices 2. The internet is the poor person's leisure economy - thereby, for getting t...

It was fantastic to give a talk at Spotify in Stockholm on my book ' The Next Billion Users'  Am a fan of this company as they really personally transformed my ways of listening and experiencing music. It was so gratifying to be able to speak with their team on how to re-conceptualize their platform for a new market to best service them - their listening tastes, behaviors, sharing patterns, curated genres, and more. The fact is that their business model as it stands needs some significant rethinking as they move into these new terrains and markets. Am glad to be part of this journey. 

I delivered a keynote on 'Amplified activism from afar" in addressing border-making through social media and how diasporas can be powerful forces to contend with in the shaping of national agendas, policies and even grassroots social movements. This was for the ECREA organized event called "Digital Fortress Europe: Exploring Boundaries between Media, Migration and Technology" held in Brussels end October. The two-day conference served as a forum to "reflect on the relations between media, migration, and technology. These relations demand our fullest attention because they touch on the essence of what migration means in societies that are undergoing democratic challenges. Research shows that media and technologies play a vital role for people who migrate, but that the same media and technologies serve to spread xenophobia, increase societal polarization and enable elaborate surveillance possibilities. With its intensifying anti-migration populist discourse...