Re-imagining Spotify for the Next Billion Users

It was fantastic to give a talk at Spotify in Stockholm on my book 'The Next Billion Users' 
Am a fan of this company as they really personally transformed my ways of listening and experiencing music.

It was so gratifying to be able to speak with their team on how to re-conceptualize their platform for a new market to best service them - their listening tastes, behaviors, sharing patterns, curated genres, and more.

The fact is that their business model as it stands needs some significant rethinking as they move into these new terrains and markets. Am glad to be part of this journey. 

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