The 3L Mantra to live by!

Just when we got over our nostalgia for the radio days, it seems to be back with a vengeance. Digital NPR is having its hay day…from iphones to the web; they’re scaling and scaling fast. All Things Considered…24/7 online and offline it seems. Check these stats out: http://www.truemeasure.com/onlineStatistics.php

Facebook warns you that you can choose your Username only once…you’re pretty much stuck with “iWearNeonUnderwearToBed” as a sign in..best of luck on getting that job! As employers, colleagues and friends that you haven’t yet gotten around to de-friend check you out and scrutinize your moves and shakes online, are you forced to live with your mistakes? Really? I see that with the Kodak mafia threatening to make my online photos “disappear” if I don’t order some prints from them..their threats have become part of my monthly routine and yet my photos continue to live a long and supposedly healthy life on their turf. I get it. There’s no free lunch…until someone else comes along to offer you free food? Do threats really work in this online business? If you threaten, you’ve got to see it through otherwise you lose credibility. If this is the new cat and mouse game between online users and producers, what is the prize?

Enterprise Ireland surely knows how to woo you! In little brown conference bags you find Jameson Irish Whiskey to take you through for the rest of the evening in Palo Alto. Mainly Irish and Irish American entrepreneurs and venture capitalists gather to plot and plan how to chase money from pennies to dollars in this economic climate. Some good advice spews forth from a venture capitalist…if someone asks you, “will you be my mentor,” I say “No” …much of this is equated with dating…you don’t ask to get married on your first date, do you? Now that’s good advice. But they also demand face-to-face courtship. What then should we make of all the LinkedIn and Facebook chase that goes on with relative strangers? Does that go far at all? I personally have befriended several researchers, professors and practitioners in my field online. Over the years I would say some of these have become genuine relationships as we exchange Real favors in Virtual settings. So is Venture Capital in Silicon Valley

Do corporations now just want to be loved? Is laughter a way to the consumer's heart? CNN Paul R. La Monica from Media Biz complains that getting laughs comes at a high price..in fact, millions of dollars worth of corporate dollars only to find that after the first few chuckles, the consumer walks off not knowing whether you're selling cellphones or dance shoes...yes? But there is something here- entertaining and marketing ..its not really one or the other but really on how to strike a hit with the right churning of the two...I, for one, have become an active promoter of T-mobile dancing...see the video below... but I haven't switched. I currently stand as a consumer of their new media sales but not their products...not exactly what they were looking for. http://www.youtube.com/watch?v=VQ3d3KigPQM