ATTENTION Please! Is shock the only way out these days for social marketing?
My Favorite part of TEDx Amsterdam: The making of the "living brain"
Amazing performance and idea by the Dutch National Ballet and beautiful photos by Jan Jaap Heine
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Brilliant experience in the last two days at Deutsche Welle (DW) at the FOME Symposium organized in Bonn on Rethinking media development - New actors, new technologies and new strategies . I gave my keynote on how the rise of the Next Billion users , low-income users in the global south coming online for the first time, is transforming the media sphere and how we need to center them in our imagination as we proceed to tackle the challenges on how to build a sustainable information ecosystem. Couple of take aways here for the field of journalism and media development when going global with these strategies: 1. Let us not discount SMS and WhatsApp as the prime and often the sole media distribution outlet. WhatsApp and Facebook is the internet to the NBU market. We need to keep that in mind while we write content for the NBU market and how they will experience it on these devices 2. The internet is the poor person's leisure economy - thereby, for getting them interested
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